(Q93)

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Revision as of 10:25, 21 July 2021 by Podehaye (talk | contribs) (‎Created claim: Property:P33: https://iabtechlab.com/wp-content/uploads/2021/03/ads.txt-1.0.3.pdf)
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Statements

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"A Direct seller is an exchange/network/SSP that works directly with the publisher"
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"Many Direct vendors sell a publisher's inventory not directly to a DSP, but to another exchange. Ads.txt files use 'Reseller' rows to indicate to buyers this is allowed. For instance, Ads4You may be a Direct partner but integrates with AppNexus to sell the traffic, in which case Ads4You would ask the pub to add a Reseller row that lists their ID tied to AppNexus (the "Reseller"). "
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Identifiers