ads.txt protocol (Q93)
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IAB protocol for recording authorized sellers
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ads.txt protocol
IAB protocol for recording authorized sellers

    Statements

    subclass of
    dataset on personal data ecosystem
    "subclass of" "dataset on personal data ecosystem"Close
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    comment
    there is also a crawler available
    "comment" "there is also a crawler available"Close
    reference URL
    https://github.com/InteractiveAdvertisingBureau/adstxtcrawler
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    "A Direct seller is an exchange/network/SSP that works directly with the publisher"
    "comment" ""A Direct seller is an exchange/network/SSP that works directly with the publisher""Close
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    "Many Direct vendors sell a publisher's inventory not directly to a DSP, but to another exchange. Ads.txt files use 'Reseller' rows to indicate to buyers this is allowed. For instance, Ads4You may be a Direct partner but integrates with AppNexus to sell the traffic, in which case Ads4You would ask the pub to add a Reseller row that lists their ID tied to AppNexus (the "Reseller"). "
    "comment" ""Many Direct vendors sell a publisher's inventory not directly to a DSP, but to another exchange. Ads.txt files use 'Reseller' rows to indicate to buyers this is allowed. For instance, Ads4You may be a Direct partner but integrates with AppNexus to sell the traffic, in which case Ads4You would ask the pub to add a Reseller row that lists their ID tied to AppNexus (the "Reseller"). ""Close
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    author
    IAB Tech Lab
    "author" "IAB Tech Lab"Close
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    see also
    app-ads.txt protocol
    "see also" "app-ads.txt protocol"Close
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    sellers.json protocol
    "see also" "sellers.json protocol"Close
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    buyers.json protocol
    "see also" "buyers.json protocol"Close
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    Identifiers

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