ads.txt protocol (Q93)

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IAB protocol for recording authorized sellers
Language Label Description Also known as
English
ads.txt protocol
IAB protocol for recording authorized sellers

    Statements

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    "A Direct seller is an exchange/network/SSP that works directly with the publisher"
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    "Many Direct vendors sell a publisher's inventory not directly to a DSP, but to another exchange. Ads.txt files use 'Reseller' rows to indicate to buyers this is allowed. For instance, Ads4You may be a Direct partner but integrates with AppNexus to sell the traffic, in which case Ads4You would ask the pub to add a Reseller row that lists their ID tied to AppNexus (the "Reseller"). "
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