ads.txt protocol (Q93)
Revision as of 10:25, 21 July 2021 by Podehaye (talk | contribs) (Created claim: Property:P33: https://iabtechlab.com/wp-content/uploads/2021/03/ads.txt-1.0.3.pdf)
IAB protocol for recording authorized sellers
| Language | Label | Description | Also known as |
|---|---|---|---|
| English |
ads.txt protocol
|
IAB protocol for recording authorized sellers
|
Statements
0 references
there is also a crawler available
0 references
"A Direct seller is an exchange/network/SSP that works directly with the publisher"
0 references
"Many Direct vendors sell a publisher's inventory not directly to a DSP, but to another exchange. Ads.txt files use 'Reseller' rows to indicate to buyers this is allowed. For instance, Ads4You may be a Direct partner but integrates with AppNexus to sell the traffic, in which case Ads4You would ask the pub to add a Reseller row that lists their ID tied to AppNexus (the "Reseller"). "
0 references