ads.txt protocol (Q93)
Revision as of 00:55, 12 January 2020 by Podehaye (talk | contribs) (Created claim: Property:P126: "Many Direct vendors sell a publisher's inventory not directly to a DSP, but to another exchange. Ads.txt files use 'Reseller' rows to indicate to buyers this is allowed. For instance, Ads4You may be a Direct partner but integrates with AppNexus to sell the traffic, in which case Ads4You would ask the pub to add a Reseller row that lists their ID tied to AppNexus (the "Reseller"). ")
IAB protocol for recording authorized sellers
| Language | Label | Description | Also known as |
|---|---|---|---|
| English |
ads.txt protocol
|
IAB protocol for recording authorized sellers
|
Statements
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there is also a crawler available
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"A Direct seller is an exchange/network/SSP that works directly with the publisher"
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"Many Direct vendors sell a publisher's inventory not directly to a DSP, but to another exchange. Ads.txt files use 'Reseller' rows to indicate to buyers this is allowed. For instance, Ads4You may be a Direct partner but integrates with AppNexus to sell the traffic, in which case Ads4You would ask the pub to add a Reseller row that lists their ID tied to AppNexus (the "Reseller"). "
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