Difference between revisions of "ads.txt protocol (Q93)"
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(Created claim: comment (P126): "A Direct seller is an exchange/network/SSP that works directly with the publisher") |
(Created claim: comment (P126): "Many Direct vendors sell a publisher's inventory not directly to a DSP, but to another exchange. Ads.txt files use 'Reseller' rows to indicate to buyers this is allowed. For instance, Ads4You may be a Direct partner but integrates with AppNexus to sell the traffic, in which case Ads4You would ask the pub to add a Reseller row that lists their ID tied to AppNexus (the "Reseller"). ") |
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| Property / comment | |||
| + | "Many Direct vendors sell a publisher's inventory not directly to a DSP, but to another exchange. Ads.txt files use 'Reseller' rows to indicate to buyers this is allowed. For instance, Ads4You may be a Direct partner but integrates with AppNexus to sell the traffic, in which case Ads4You would ask the pub to add a Reseller row that lists their ID tied to AppNexus (the "Reseller"). " | ||
| Property / comment: "Many Direct vendors sell a publisher's inventory not directly to a DSP, but to another exchange. Ads.txt files use 'Reseller' rows to indicate to buyers this is allowed. For instance, Ads4You may be a Direct partner but integrates with AppNexus to sell the traffic, in which case Ads4You would ask the pub to add a Reseller row that lists their ID tied to AppNexus (the "Reseller"). " / rank | |||
| + | Normal rank | ||
Revision as of 00:55, 12 January 2020
IAB protocol for recording authorized sellers
| Language | Label | Description | Also known as |
|---|---|---|---|
| English |
ads.txt protocol
|
IAB protocol for recording authorized sellers
|
Statements
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there is also a crawler available
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"A Direct seller is an exchange/network/SSP that works directly with the publisher"
0 references
"Many Direct vendors sell a publisher's inventory not directly to a DSP, but to another exchange. Ads.txt files use 'Reseller' rows to indicate to buyers this is allowed. For instance, Ads4You may be a Direct partner but integrates with AppNexus to sell the traffic, in which case Ads4You would ask the pub to add a Reseller row that lists their ID tied to AppNexus (the "Reseller"). "
0 references