Difference between revisions of "Investigating Ad Transparency Mechanisms in Social Media: A Case Study of Facebook's Explanations (Q1802)"

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(‎Created claim: DOI (P62): 10.14722/ndss.2018.23204)
 
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Property / author: Patrick Loiseau / rank
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Property / author: Alan Mislove / rank
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Property / DOI: 10.14722/ndss.2018.23204 / rank
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Latest revision as of 11:14, 31 October 2019

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Investigating Ad Transparency Mechanisms in Social Media: A Case Study of Facebook's Explanations
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    Facebook recently introduced two transparency mechanisms: a "Why am I seeing this?" button that provides users with an explanation of why they were shown a particular ad (ad explanations), and an Ad Preferences Page that provides users with a list of attributes Facebook has inferred about them and how (data explanations).
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    Our results show that ad explanations are often incomplete and sometimes misleading while data explanations are often incomplete and vague.
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