How Social Media Companies are Failing to Combat Inauthentic Behaviour Online (Q2532)
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document prepared by the Nato strategic communications centre of excellence
| Language | Label | Description | Also known as |
|---|---|---|---|
| English |
How Social Media Companies are Failing to Combat Inauthentic Behaviour Online
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document prepared by the Nato strategic communications centre of excellence
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Statements
Spending 300 EUR, we bought 3 530 comments, 25 750 likes, 20 000 views, and 5 100 followers, enabling us to identify 18 739 accounts being used for Facebook, Instagram, Twitter, and YouTube manipulation.
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Manipulation of YouTube is the most expensive for everything except comments, whereas manipulation on Instagram is the cheapest in every category
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In many ways, YouTube is the least transparent platform, and it is difficult to identify inauthentic accounts on YouTube
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Self-regulation is not working. The manipulation industry is growing year by year and we see no signs that conducting widespread social media manipulation is becoming substantially more expensive or more difficult
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