real-time bidding (Q523)

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Revision as of 12:21, 4 February 2020 by Genferei (talk | contribs) (‎Created claim: Property:P126: Bid requests per day: AppNexus: 130 billion, Index Exchange: 50 billion, ..)
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process where multiple companies place bids in real time to decide who will display an ad.
  • RTB
Language Label Description Also known as
English
real-time bidding
process where multiple companies place bids in real time to decide who will display an ad.
  • RTB

Statements

part of
adtech ecosystem
0 references
comment
Bid requests per day: AppNexus: 130 billion, Index Exchange: 50 billion, ..
reference URL
https://brave.com/wp-content/uploads/2019/07/Scale-billions-of-bid-requests-per-day-RAN2019061811075588.pdf
0 references
 
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