Affinity Profiling and Discrimination by Association in Online Behavioural Advertising (Q3245)
Revision as of 12:28, 9 January 2020 by Genferei (talk | contribs) (Changed claim: Property:P126: Indirect discrimination provides a more promising alternative route to raise claims against advertisers. Targeting source or “look alike” audiences, while not based on protected grounds, can still lead to differential results for protected groups.)
scholarly article
| Language | Label | Description | Also known as |
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Affinity Profiling and Discrimination by Association in Online Behavioural Advertising
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scholarly article
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Statements
Even good faith and well-intentioned practices can amount to discrimination if the adverse result of the treatment disproportionately affects members of protected groups in comparison with others in a similar situation. Even with the best intentions platform providers can commit direct or indirect discrimination
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Indirect discrimination provides a more promising alternative route to raise claims against advertisers. Targeting source or “look alike” audiences, while not based on protected grounds, can still lead to differential results for protected groups.
0 references