(Q3245)
Jump to navigation
Jump to search
Statements
Even good faith and well-intentioned practices can amount to discrimination if the adverse result of the treatment disproportionately affects members of protected groups in comparison with others in a similar situation. Even with the best intentions platform providers can commit direct or indirect discrimination
0 references
Indirect discrimination provides a more promising alternative route to raise claims against advertisers. Targeting source or “look alike” audiences, while not based on protected grounds, can still lead to differential results for protected groups.
0 references
In these cases, members that share these attributes could bring a claim provided that the other conditions (i.e. the existence of a comparison group, adverse and less favourable treatment, causality, and lack of justification) are met
0 references