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| Personalized Advertising || Ads viewed
 
| Personalized Advertising || Ads viewed
 
|- style="height: 7em;"
 
|- style="height: 7em;"
| Activity data || Blogs created/followed/unfollowed, highlighted blogs, most interacted blogs, most used tags, most important tags, timestamps of registration, login and blogs creation
+
| Activity data ||  
 +
* Blogs created/followed/unfollowed
 +
* Highlighted blogs
 +
* Most interacted blogs  
 +
* Most used tags  
 +
* Most important tags
 +
* Timestamps of registration, login and blogs creation
 
|-
 
|-
 
| Cookie data || Mobile and Web IDs For Advertising
 
| Cookie data || Mobile and Web IDs For Advertising
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