bid request (Q500)
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transaction in the return to base system where an supply side platform transmits data to demand side platforms and data management platforms, signalling that there is an ad space/consumer for sale.
| Language | Label | Description | Also known as |
|---|---|---|---|
| English |
bid request
|
transaction in the return to base system where an supply side platform transmits data to demand side platforms and data management platforms, signalling that there is an ad space/consumer for sale.
|