Project:Adtech/SITRA call

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Goals

  • trace personal data
  • understand how it is used dynamically
  • understand what is stored statically

Techniques

  • technical audit through use
    • limitation: we don't know what occurs behind the scenes
  • legal through request (right of access)
    • limitation: slow, cumbersome, uncertain
    • but: some places it is easier
  • combination (right of access at places where audit says it will be interesting)
    • limitation: still time-consuming

Actors

We focus on adtech industry

  • publisher
  • advertisers
  • ad exchanges
  • data management platforms
  • identity resolution services

Right of access

Technical standards