Difference between revisions of "Project:Adtech/SITRA call"
Jump to navigation
Jump to search
(→Actors) |
|||
| Line 14: | Line 14: | ||
== Actors == | == Actors == | ||
| − | We focus on adtech industry | + | We focus on adtech industry, which has different roles: |
* publisher | * publisher | ||
* advertisers | * advertisers | ||
Revision as of 11:46, 7 January 2020
Goals
- trace personal data
- understand how it is used dynamically
- understand what is stored statically
Techniques
- technical audit through use
- limitation: we don't know what occurs behind the scenes
- legal through request (right of access)
- limitation: slow, cumbersome, uncertain
- but: some places it is easier
- combination (right of access at places where audit says it will be interesting)
- limitation: still time-consuming
Actors
We focus on adtech industry, which has different roles:
- publisher
- advertisers
- ad exchanges
- data management platforms
- identity resolution services