Project:Adtech

Relevant items

• advertising technology (Q107)
• adtech company (Q110)
• adtech ecosystem buy side (Q517)
• adtech ecosystem sell side (Q518)
• adtech ecosystem (Q370)
• adtech company (Q110)
• data management platform (Q495)
• identity resolution service (Q559)

Interesting queries

• render
• adtech mess
• adtech companies
• data management platforms
• identity resolution services
• actors

• datasets about the adtech ecosystem

• Lumascape
  • lumascape
  • "historic" picture

Interesting questions

• What is the impact of a SAR on a data management platform (Q495)(all)?
  • Is this helpful for understanding cross-device tracking (Q519)? probabilistic fingerprinting (Q520)?
  • More specifically on an identity resolution service (Q559)(all)? Is it different than for a data broker (Q522)(all)?
    • What is the legal situation of Adobe Marketing co-op (Q399), successor to Demdex (Q398)?
• What traces are left by real-time bidding (Q523)? Which are accessible through Q839?
• Which adtech company (Q110)(all) or adtech product (Q834)(all) set the marketing segment (Q838)(all)s?
  • When are they shared?
  • Is deciding the marketing segment (Q838)s enough to make an entity a data controller (Q96)(all)?
• What is the impact of a SAR on Google Tag Manager (Q70)? In general, for a tag manager (Q504)(all), can a SAR tell you for whom an advertising tag (Q503)(all) fired?
• What is the impact of a(n indirect) SAR on a ad exchange (Q498)(all)? Can you know whether ad impression (Q497)(all) was triggered? How much it cost?