Difference between revisions of "data management platform (Q495)"
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(Created a new Item: data management platform) |
(Added [fr] description: compilation de données sur les consommateurs provenant de différentes sources renseignant les annonceurs et les acheteurs sur les consommateurs à cibler) |
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| (7 intermediate revisions by 3 users not shown) | |||
| label / fr | label / fr | ||
| + | plateforme de gestion des données | ||
| label / de | label / de | ||
| + | Data Management Platform | ||
| description / en | description / en | ||
| + | compilation of consumer data from different sources that instructs advertisers and bidders about which consumers to target | ||
| description / fr | description / fr | ||
| + | compilation de données sur les consommateurs provenant de différentes sources renseignant les annonceurs et les acheteurs sur les consommateurs à cibler | ||
| Property / part of | |||
| + | |||
| Property / part of: adtech ecosystem / rank | |||
| + | Normal rank | ||
| Property / part of | |||
| + | |||
| Property / part of: adtech ecosystem buy side / rank | |||
| + | Normal rank | ||
| Property / part of | |||
| + | |||
| Property / part of: adtech ecosystem sell side / rank | |||
| + | Normal rank | ||
| Property / subclass of | |||
| + | |||
| Property / subclass of: personal data ecosystem actor / rank | |||
| + | Normal rank | ||