(Q3377)
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Donating personal data, similar to the way we donate blood, could become a new act of digital economy prosocial behaviour
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N=1300 (60% ♂ , 40% ♀) We found that over half of individuals are willing to donate their personal data for research that could benefit the wider general public. We identified 3 distinct reasons to donate personal data:- |an opportunity to achieve self benefit,- |social duty- |the need to understand the purpose of data donation.
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a social duty is the strongest predictor of the intention to donate personal data, while understanding the purpose of data donation also positively predicts the intentions to donate personal data.
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