Project:Adtech/SITRA call

Goals

• trace personal data
• understand how it is used dynamically
• understand what is stored statically

Techniques

• technical audit through use
  • limitation: we don't know what occurs behind the scenes
• legal through request (right of access)
  • limitation: slow, cumbersome, uncertain
  • but: some places it is easier
• combination (right of access at places where audit says it will be interesting)
  • limitation: still time-consuming

Actors

We focus on adtech industry

• publisher
• advertisers
• ad exchanges
• data management platforms
• identity resolution services