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→Tumblr
| Personalized Advertising || Ads viewed
| Personalized Advertising || Ads viewed
|- style="height: 7em;"
|- style="height: 7em;"
| Activity data || Blogs created/followed/unfollowed, highlighted blogs, most interacted blogs, most used tags, most important tags, timestamps of registration, login and blogs creation
| Activity data ||
* Blogs created/followed/unfollowed
* Highlighted blogs
* Most interacted blogs
* Most used tags
* Most important tags
* Timestamps of registration, login and blogs creation
|-
|-
| Cookie data || Mobile and Web IDs For Advertising
| Cookie data || Mobile and Web IDs For Advertising