(Q370)
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Statements
has part
demand-side platform
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supply-side platform
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advertiser
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publisher
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data management platform
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audience
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ad impression
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ad exchange
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cookie
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bid request
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third-party content
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third-party cookie
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website analytics
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website tracker
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website tracking ecosystem
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advertising profile
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advertising tag
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tag manager
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programmatic advertising
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retargeted advertising
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contextual advertising
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behavioural advertising
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cost-per-action
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cost-per-click
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cost-per-mille
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programmatic advertising pricing model
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direct purchase
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ad network
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ad inventory
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adtech ecosystem buy side
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adtech ecosystem sell side
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Apple ID
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cross-device tracking
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probabilistic fingerprinting
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ad fraud
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data broker
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real-time bidding
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real-time bidding step
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URL identifier
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tracking pixel
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theoretical model of the real-time bidding process
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ad campaign
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gender
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geolocation
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tag-based integration
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header bidding
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deal-ID
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bidding-as-a-service platform
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Beeswax
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OpenBidder
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Jebbit
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identity resolution service
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instance of
personal data ecosystem
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