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−* goals+** trace personal data+** understand how it is used dynamically+** understand what is stored statically+* technique+** technical audit through use+*** limitation: we don't know what occurs behind the scenes+** legal through request (right of access)+*** limitation: slow, cumbersome, uncertain+*** but: some places it is easier+** combination (right of access at places where audit says it will be interesting)+*** limitation: still time-consuming+* actors+** publisher+** advertisers+** ad exchanges+** data management platforms+** identity resolution services+* right of access+**+
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== Goals ==
−* trace personal data
−* understand how it is used dynamically
−* understand what is stored statically
−== Techniques ==
−* technical audit through use
−** limitation: we don't know what occurs behind the scenes
−* legal through request (right of access)
−** limitation: slow, cumbersome, uncertain
−** but: some places it is easier
−* combination (right of access at places where audit says it will be interesting)
−** limitation: still time-consuming
−== Actors ==
−We focus on adtech industry
−* publisher
−* advertisers
−* ad exchanges
−* data management platforms
+* identity resolution services
−== Right of access ==
−== Technical standards ==