Difference between revisions of "Project:Adtech/SITRA call"
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(Created page with "* goals ** trace personal data ** understand how it is used dynamically ** understand what is stored statically * technique ** technical audit through use *** limitation: we...") |
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| − | + | == Goals == | |
| − | + | * trace personal data | |
| − | + | * understand how it is used dynamically | |
| − | + | * understand what is stored statically | |
| − | + | == Techniques == | |
| − | + | * technical audit through use | |
| − | + | ** limitation: we don't know what occurs behind the scenes | |
| − | + | * legal through request (right of access) | |
| − | + | ** limitation: slow, cumbersome, uncertain | |
| − | + | ** but: some places it is easier | |
| − | + | * combination (right of access at places where audit says it will be interesting) | |
| − | + | ** limitation: still time-consuming | |
| − | + | == Actors == | |
| − | + | We focus on adtech industry | |
| − | + | * publisher | |
| − | + | * advertisers | |
| − | + | * ad exchanges | |
| − | + | * data management platforms | |
| + | * identity resolution services | ||
| − | + | == Right of access == | |
| − | + | ||
| + | == Technical standards == | ||
Revision as of 11:46, 7 January 2020
Goals
- trace personal data
- understand how it is used dynamically
- understand what is stored statically
Techniques
- technical audit through use
- limitation: we don't know what occurs behind the scenes
- legal through request (right of access)
- limitation: slow, cumbersome, uncertain
- but: some places it is easier
- combination (right of access at places where audit says it will be interesting)
- limitation: still time-consuming
Actors
We focus on adtech industry
- publisher
- advertisers
- ad exchanges
- data management platforms
- identity resolution services