Difference between revisions of "Project:Adtech/SITRA call"
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{{SPARQL|state=collapsed | {{SPARQL|state=collapsed | ||
| − | |query=SELECT ?item ?itemLabel ?third ?thirdLabel ?rgb WHERE { | + | |query=#defaultView:Graph |
| + | SELECT ?item ?itemLabel ?third ?thirdLabel ?rgb WHERE { | ||
?item pdiot:P260 ?third. | ?item pdiot:P260 ?third. | ||
BIND( "FFA500" AS ?rgb) | BIND( "FFA500" AS ?rgb) | ||
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} | } | ||
|label=some publishers and their trackers}} | |label=some publishers and their trackers}} | ||
| + | |||
| + | === Technical standards === | ||
| + | * [https://www.hs.fi/ads.txt hs.fi ads.txt implementation] | ||
| + | * includes `adform.com,583,DIRECT` | ||
| + | * [https://adform.com/sellers.json adform.com sellers.json implementation] | ||
| + | * includes | ||
| + | {{#tag:syntaxhighlight| | ||
| + | seller_id "583" | ||
| + | seller_type "PUBLISHER" | ||
| + | domain "sanoma.com" | ||
| + | name "Sanoma Oyj" | ||
| + | }} | ||
== Right of Access == | == Right of Access == | ||
| Line 77: | Line 90: | ||
}|label=actors with some form of data rights portal}} | }|label=actors with some form of data rights portal}} | ||
| − | + | * https://www.quantcast.com/privacy/data-subject-rights/ | |
| − | * | + | * https://access.triplelift.com/ |
| − | * | + | * https://mydata.appnexus.com |
| − | * | + | * https://www.captify.co.uk/data-subject-rights-request/ |
| − | * | + | * https://registry.mplatform.com/ |
| − | {{ | + | * https://datacloudoptout.oracle.com/registry/ |
| − | + | * https://cross-device-privacy.adobe.com | |
| − | + | * {{Q|1184}} | |
| − | |||
| − | |||
| − | }} | ||
Latest revision as of 20:18, 8 January 2020
Goals
- trace personal data
- understand how it is used dynamically
- understand what is stored statically
Techniques
- technical audit through use
- limitation: we don't know what occurs behind the scenes
- legal through request (right of access)
- limitation: slow, cumbersome, uncertain
- but: some places it is easier
- combination (right of access at places where audit says it will be interesting)
- limitation: still time-consuming
Questions
- which device?
- which browser?
Actors
We focus on adtech industry, which has different roles:
- publisher
- advertisers
- ad exchanges
- data management platforms
- identity resolution services
Adtech overview
PREFIX pdio: <https://wiki.personaldata.io/entity/>
PREFIX pdiot: <https://wiki.personaldata.io/prop/direct/>
PREFIX pdiop: <https://wiki.personaldata.io/prop/>
PREFIX pdiops: <https://wiki.personaldata.io/prop/statement/>
PREFIX pdiopq: <https://wiki.personaldata.io/prop/qualifier/>
#defaultView:Graph
SELECT ?object ?objectLabel ?rgb ?subject ?subjectLabel
WHERE {
VALUES (?object ?rgb){
(pdio:Q110 "FF0000")
(pdio:Q495 "00FF00")
(pdio:Q559 "0000FF")
(pdio:Q153 "333333")
(pdio:Q491 "888800")
(pdio:Q807 "008888")
(pdio:Q492 "880088")
(pdio:Q498 "440000")
(pdio:Q810 "004400")
(pdio:Q556 "000044")
(pdio:Q504 "004444")
(pdio:Q874 "444400")
(pdio:Q834 "440044")
}
VALUES ?predicate {
pdiot:P3
pdiot:P28
}
?subject ?predicate ?object
SERVICE wikibase:label {
bd:serviceParam wikibase:language "en" .
}
}
LIMIT 250
PREFIX pdio: <https://wiki.personaldata.io/entity/>
PREFIX pdiot: <https://wiki.personaldata.io/prop/direct/>
PREFIX pdiop: <https://wiki.personaldata.io/prop/>
PREFIX pdiops: <https://wiki.personaldata.io/prop/statement/>
PREFIX pdiopq: <https://wiki.personaldata.io/prop/qualifier/>
#defaultView:Graph
SELECT ?item ?itemLabel ?third ?thirdLabel ?rgb WHERE {
?item pdiot:P260 ?third.
BIND( "FFA500" AS ?rgb)
SERVICE wikibase:label {
bd:serviceParam wikibase:language "en" .
}
}
some publishers and their trackers (embedded)
Technical standards
- hs.fi ads.txt implementation
- includes `adform.com,583,DIRECT`
- adform.com sellers.json implementation
- includes
seller_id "583"
seller_type "PUBLISHER"
domain "sanoma.com"
name "Sanoma Oyj"Right of Access
PREFIX pdio: <https://wiki.personaldata.io/entity/>
PREFIX pdiot: <https://wiki.personaldata.io/prop/direct/>
PREFIX pdiop: <https://wiki.personaldata.io/prop/>
PREFIX pdiops: <https://wiki.personaldata.io/prop/statement/>
PREFIX pdiopq: <https://wiki.personaldata.io/prop/qualifier/>
SELECT ?item ?itemLabel ?service ?serviceLabel ?web WHERE {
?item pdiop:P144 ?statement.
?statement pdiops:P144 ?service.
?service pdiot:P4* pdio:Q188.
OPTIONAL {?statement pdiopq:P15 ?web}
SERVICE wikibase:label { bd:serviceParam wikibase:language "en" . }
}
actors with some form of data rights portal (embedded)