Difference between revisions of "Project:Adtech/SITRA call"

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* combination (right of access at places where audit says it will be interesting)
 
* combination (right of access at places where audit says it will be interesting)
 
** limitation: still time-consuming
 
** limitation: still time-consuming
 +
 +
== Questions ==
 +
* which device?
 +
* which browser?
  
 
== Actors ==
 
== Actors ==
Line 20: Line 24:
 
* data management platforms
 
* data management platforms
 
* identity resolution services
 
* identity resolution services
 +
=== Adtech overview ===
 +
{{SPARQL|state=collapsed
 +
|query=#defaultView:Graph
 +
SELECT  ?object ?objectLabel ?rgb ?subject ?subjectLabel
 +
WHERE {
 +
  VALUES (?object ?rgb){
 +
      (pdio:Q110 "FF0000")
 +
      (pdio:Q495 "00FF00")
 +
      (pdio:Q559 "0000FF")
 +
      (pdio:Q153 "333333")
 +
      (pdio:Q491 "888800") 
 +
      (pdio:Q807 "008888")
 +
      (pdio:Q492 "880088")
 +
      (pdio:Q498 "440000")
 +
      (pdio:Q810 "004400")
 +
      (pdio:Q556 "000044")
 +
      (pdio:Q504 "004444")
 +
      (pdio:Q874 "444400")
 +
      (pdio:Q834 "440044")
 +
    }
 +
  VALUES ?predicate {
 +
      pdiot:P3
 +
      pdiot:P28
 +
    }
 +
  ?subject ?predicate ?object
 +
  SERVICE wikibase:label {
 +
    bd:serviceParam wikibase:language "en" .
 +
  }
 +
}
 +
LIMIT 250
 +
|label=Luma-scape like
 +
}}
 +
 +
{{SPARQL|state=collapsed
 +
|query=#defaultView:Graph
 +
SELECT ?item ?itemLabel ?third ?thirdLabel ?rgb WHERE {
 +
  ?item pdiot:P260 ?third.
 +
  BIND( "FFA500" AS ?rgb)
 +
  SERVICE wikibase:label {
 +
    bd:serviceParam wikibase:language "en" .
 +
  }
 +
}
 +
|label=some publishers and their trackers}}
 +
 +
=== Technical standards ===
 +
* [https://www.hs.fi/ads.txt hs.fi ads.txt implementation]
 +
* includes `adform.com,583,DIRECT`
 +
* [https://adform.com/sellers.json adform.com sellers.json implementation]
 +
* includes
 +
{{#tag:syntaxhighlight|
 +
seller_id "583"
 +
seller_type "PUBLISHER"
 +
domain "sanoma.com"
 +
name "Sanoma Oyj"
 +
}}
  
−
== Right of access ==
+
== Right of Access ==
 +
{{SPARQL|state=collapsed
 +
|query=SELECT ?item ?itemLabel ?service ?serviceLabel ?web WHERE {
 +
  ?item pdiop:P144 ?statement.
 +
  ?statement pdiops:P144 ?service.
 +
  ?service pdiot:P4* pdio:Q188.
 +
  OPTIONAL {?statement pdiopq:P15 ?web}
 +
  SERVICE wikibase:label { bd:serviceParam wikibase:language "en" . }
 +
}|label=actors with some form of data rights portal}}
  
−
== Technical standards ==
+
* https://www.quantcast.com/privacy/data-subject-rights/
 +
* https://access.triplelift.com/
 +
* https://mydata.appnexus.com
 +
* https://www.captify.co.uk/data-subject-rights-request/
 +
* https://registry.mplatform.com/
 +
* https://datacloudoptout.oracle.com/registry/
 +
* https://cross-device-privacy.adobe.com
 +
* {{Q|1184}}

Latest revision as of 20:18, 8 January 2020

Goals

  • trace personal data
  • understand how it is used dynamically
  • understand what is stored statically

Techniques

  • technical audit through use
    • limitation: we don't know what occurs behind the scenes
  • legal through request (right of access)
    • limitation: slow, cumbersome, uncertain
    • but: some places it is easier
  • combination (right of access at places where audit says it will be interesting)
    • limitation: still time-consuming

Questions

  • which device?
  • which browser?

Actors

We focus on adtech industry, which has different roles:

  • publisher
  • advertisers
  • ad exchanges
  • data management platforms
  • identity resolution services

Adtech overview

PREFIX pdio: <https://wiki.personaldata.io/entity/>
PREFIX pdiot: <https://wiki.personaldata.io/prop/direct/>
PREFIX pdiop: <https://wiki.personaldata.io/prop/>
PREFIX pdiops: <https://wiki.personaldata.io/prop/statement/>
PREFIX pdiopq: <https://wiki.personaldata.io/prop/qualifier/>
#defaultView:Graph
SELECT  ?object ?objectLabel ?rgb ?subject ?subjectLabel 
WHERE {
  VALUES (?object ?rgb){
       (pdio:Q110 "FF0000")
       (pdio:Q495 "00FF00")
       (pdio:Q559 "0000FF")
       (pdio:Q153 "333333")
       (pdio:Q491 "888800")  
       (pdio:Q807 "008888")
       (pdio:Q492 "880088")
       (pdio:Q498 "440000")
       (pdio:Q810 "004400")
       (pdio:Q556 "000044")
       (pdio:Q504 "004444")
       (pdio:Q874 "444400")
       (pdio:Q834 "440044")
    }
  VALUES ?predicate {
       pdiot:P3
       pdiot:P28
    } 
  ?subject ?predicate ?object
  SERVICE wikibase:label {
    bd:serviceParam wikibase:language "en" . 
  }
}
LIMIT 250

Luma-scape like (embedded) 


PREFIX pdio: <https://wiki.personaldata.io/entity/>
PREFIX pdiot: <https://wiki.personaldata.io/prop/direct/>
PREFIX pdiop: <https://wiki.personaldata.io/prop/>
PREFIX pdiops: <https://wiki.personaldata.io/prop/statement/>
PREFIX pdiopq: <https://wiki.personaldata.io/prop/qualifier/>
#defaultView:Graph
SELECT ?item ?itemLabel ?third ?thirdLabel ?rgb WHERE {
  ?item pdiot:P260 ?third.
  BIND( "FFA500" AS ?rgb)
  SERVICE wikibase:label {
    bd:serviceParam wikibase:language "en" . 
  }
}

some publishers and their trackers (embedded)


Technical standards

seller_id	"583"
seller_type	"PUBLISHER"
domain	"sanoma.com"
name	"Sanoma Oyj"

Right of Access

PREFIX pdio: <https://wiki.personaldata.io/entity/>
PREFIX pdiot: <https://wiki.personaldata.io/prop/direct/>
PREFIX pdiop: <https://wiki.personaldata.io/prop/>
PREFIX pdiops: <https://wiki.personaldata.io/prop/statement/>
PREFIX pdiopq: <https://wiki.personaldata.io/prop/qualifier/>
SELECT ?item ?itemLabel ?service ?serviceLabel ?web WHERE {
  ?item pdiop:P144 ?statement.
  ?statement pdiops:P144 ?service.
  ?service pdiot:P4* pdio:Q188.
  OPTIONAL {?statement pdiopq:P15 ?web}
  SERVICE wikibase:label { bd:serviceParam wikibase:language "en" . }
}

actors with some form of data rights portal (embedded)


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