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Line 1: − * goals+ − ** trace personal data+ − ** understand how it is used dynamically+ − ** understand what is stored statically+ − * technique+ − ** technical audit through use+ − *** limitation: we don't know what occurs behind the scenes+ − ** legal through request (right of access)+ − *** limitation: slow, cumbersome, uncertain+ − *** but: some places it is easier+ − ** combination (right of access at places where audit says it will be interesting)+ − *** limitation: still time-consuming+ − * actors+ − ** publisher+ − ** advertisers+ − ** ad exchanges − − − + − + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
→Adtech overview
== Goals ==
* trace personal data
* understand how it is used dynamically
* understand what is stored statically
== Techniques ==
* technical audit through use
** limitation: we don't know what occurs behind the scenes
* legal through request (right of access)
** limitation: slow, cumbersome, uncertain
** but: some places it is easier
* combination (right of access at places where audit says it will be interesting)
** limitation: still time-consuming
== Questions ==
* which device?
* which browser?
** data management platforms
** identity resolution services
* right of access
== Actors ==
**
We focus on adtech industry, which has different roles:
* publisher
* advertisers
* ad exchanges
* data management platforms
* identity resolution services
=== Adtech overview ===
{{SPARQL|state=collapsed
|query=#defaultView:Graph
SELECT ?object ?objectLabel ?rgb ?subject ?subjectLabel
WHERE {
VALUES (?object ?rgb){
(pdio:Q110 "FF0000")
(pdio:Q495 "00FF00")
(pdio:Q559 "0000FF")
(pdio:Q153 "333333")
(pdio:Q491 "888800")
(pdio:Q807 "008888")
(pdio:Q492 "880088")
(pdio:Q498 "440000")
(pdio:Q810 "004400")
(pdio:Q556 "000044")
(pdio:Q504 "004444")
(pdio:Q874 "444400")
(pdio:Q834 "440044")
}
VALUES ?predicate {
pdiot:P3
pdiot:P28
}
?subject ?predicate ?object
SERVICE wikibase:label {
bd:serviceParam wikibase:language "en" .
}
}
LIMIT 250
|label=Luma-scape like
}}
{{SPARQL|state=collapsed
|query=#defaultView:Graph
SELECT ?item ?itemLabel ?third ?thirdLabel ?rgb WHERE {
?item pdiot:P260 ?third.
BIND( "FFA500" AS ?rgb)
SERVICE wikibase:label {
bd:serviceParam wikibase:language "en" .
}
}
|label=some publishers and their trackers}}
=== Technical standards ===
* [https://www.hs.fi/ads.txt hs.fi ads.txt implementation]
* includes `adform.com,583,DIRECT`
* [https://adform.com/sellers.json adform.com sellers.json implementation]
* includes
{{#tag:syntaxhighlight|
seller_id "583"
seller_type "PUBLISHER"
domain "sanoma.com"
name "Sanoma Oyj"
}}
== Right of Access ==
{{SPARQL|state=collapsed
|query=SELECT ?item ?itemLabel ?service ?serviceLabel ?web WHERE {
?item pdiop:P144 ?statement.
?statement pdiops:P144 ?service.
?service pdiot:P4* pdio:Q188.
OPTIONAL {?statement pdiopq:P15 ?web}
SERVICE wikibase:label { bd:serviceParam wikibase:language "en" . }
}|label=actors with some form of data rights portal}}
* https://www.quantcast.com/privacy/data-subject-rights/
* https://access.triplelift.com/
* https://mydata.appnexus.com
* https://www.captify.co.uk/data-subject-rights-request/
* https://registry.mplatform.com/
* https://datacloudoptout.oracle.com/registry/
* https://cross-device-privacy.adobe.com
* {{Q|1184}}