Project:Adtech/SITRA call

• goals
  • trace personal data
  • understand how it is used dynamically
  • understand what is stored statically

• technique
  • technical audit through use
    • limitation: we don't know what occurs behind the scenes
  • legal through request (right of access)
    • limitation: slow, cumbersome, uncertain
    • but: some places it is easier
  • combination (right of access at places where audit says it will be interesting)
    • limitation: still time-consuming

• actors
  • publisher
  • advertisers
  • ad exchanges
  • data management platforms
  • identity resolution services

• right of access