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- what is?
- a cookie?
- a publisher?
- an advertiser?
- a profile?
- a data management platform?
- an ad impression?
- an exchange?
- a bid?
- start jupyter notebook on the side
- browse a bit with regular profile
- create a new profile about:profiles
- browse with a fresh profile
- try to explore and find a loop to AppNexus
- assess the experimental method