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Line 1: − * goals+ − ** trace personal data+ − ** understand how it is used dynamically+ − ** understand what is stored statically+ − * technique+ − ** technical audit through use+ − *** limitation: we don't know what occurs behind the scenes+ − ** legal through request (right of access)+ − *** limitation: slow, cumbersome, uncertain+ − *** but: some places it is easier+ − ** combination (right of access at places where audit says it will be interesting)+ − *** limitation: still time-consuming+ − * actors+ − ** publisher+ − ** advertisers+ − ** ad exchanges+ − ** data management platforms+ − ** identity resolution services+ + − * right of access+ − **+ +
no edit summary
== Goals ==
* trace personal data
* understand how it is used dynamically
* understand what is stored statically
== Techniques ==
* technical audit through use
** limitation: we don't know what occurs behind the scenes
* legal through request (right of access)
** limitation: slow, cumbersome, uncertain
** but: some places it is easier
* combination (right of access at places where audit says it will be interesting)
** limitation: still time-consuming
== Actors ==
We focus on adtech industry
* publisher
* advertisers
* ad exchanges
* data management platforms
* identity resolution services
== Right of access ==
== Technical standards ==