Project:Adtech

Relevant items

• advertising technology (Q107)
• adtech company (Q110)
• adtech ecosystem buy side (Q517)
• adtech ecosystem sell side (Q518)
• adtech ecosystem (Q370)
• adtech company (Q110)
• data management platform (Q495)
• identity resolution service (Q559)

Interesting queries

• render
• adtech mess
• adtech companies
• data management platforms
• identity resolution services
• actors

• datasets about the adtech ecosystem

• Lumascape
  • lumascape
  • "historic" picture

Interesting questions

• What is the impact of a SAR on a data management platform (Q495)//query.personaldata.io/embed.html#PREFIX%20pdio%3A%20%3Chttps%3A%2F%2Fwiki.personaldata.io%2Fentity%2F%3E%0APREFIX%20pdiot%3A%20%3Chttps%3A%2F%2Fwiki.personaldata.io%2Fprop%2Fdirect%2F%3E%0APREFIX%20pdiop%3A%20%3Chttps%3A%2F%2Fwiki.personaldata.io%2Fprop%2F%3E%0APREFIX%20pdiops%3A%20%3Chttps%3A%2F%2Fwiki.personaldata.io%2Fprop%2Fstatement%2F%3E%0APREFIX%20pdiopq%3A%20%3Chttps%3A%2F%2Fwiki.personaldata.io%2Fprop%2Fqualifier%2F%3E%0ASELECT%20%3Fitem%20%3FitemLabel%20WHERE%20%7B%0A%20%20%3Fitem%20pdiot%3AP3%20pdio%3AQ495.%0A%20%20SERVICE%20wikibase%3Alabel%20%7B%0A%20%20%20%20bd%3AserviceParam%20wikibase%3Alanguage%20%22en%22%20.%20%0A%20%20%7D%0A%7D%0ALIMIT%20100?
  • More specifically on an identity resolution service (Q559)? Is it different than for a data broker (Q522)?
    • What is the legal situation of Adobe Marketing co-op (Q399), successor to Demdex (Q398)?
• Which adtech company (Q110) or adtech product (Q834) set the marketing segment (Q838)s?
  • When are they shared?
  • Is deciding the marketing segment (Q838)s enough to make an entity a data controller (Q96)?
• What is the impact of a SAR on Google Tag Manager (Q70)? In general, for a tag manager (Q504), can a SAR tell you for whom an advertising tag (Q503) fired?
• What is the impact of a(n indirect) SAR on a ad exchange (Q498)? Can you know whether an impression was triggered? How much it cost?