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Tumblr

Tumblr is a social media application to create, view, and share views via blogs. It is present for both platforms i.e. Android and iOS.

To gain access to your personal information, follow the steps:

  1. Send access request to the Privacy Officer of the company, who is also the data controller (name & email). Information could be checked here.
  2. Make sure to provide your basic information in the access request.
  3. Wait for the data controller to respond, if not send them a reminder request. In general the waiting time is 30 days.
  4. You will receive a response from the company containing the information regarding the ways to open your personal information.

Check the process of sending a request here.

The response time for any organization to get back to an access request is 40 days.

These organizations collect personal as well public data related to a profile. Below is the rough structure of the data collected:

Personal data
  • E-mail
  • Age
  • Location
Device & Application data
  • Application version
  • OS version
  • OS Type
  • OS Language
  • Device settings changed
Personalized Advertising
  • Ads viewed
  • Email Surveys after ad viewing
  • Type of advertisement
  • Client interacted/viewed the advertisement
Activity data
  • Blogs created/followed/unfollowed
  • Highlighted blogs
  • Most interacted blogs
  • Most used tags
  • Most important tags
  • Timestamps of registration, login and blogs creation
Cookie data
  • Mobile and Web IDs For Advertising

For more detailed version of data, check the Tumblr WikiBase

Contact information for the understanding of Tumblr data collection process:

Name Hadi Asghari
Contact e-mail h.asghari@tudelft.nl
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