Difference between revisions of "Affinity Profiling and Discrimination by Association in Online Behavioural Advertising (Q3245)"
Jump to navigation
Jump to search
(Added [fr] label: profilage par affinité et discrimination par association dans la pub ciblée en ligne) |
(Added [fr] description: article scientifique) |
||
| description / fr | description / fr | ||
| + | article scientifique | ||
Latest revision as of 12:35, 9 January 2020
scholarly article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English |
Affinity Profiling and Discrimination by Association in Online Behavioural Advertising
|
scholarly article
|
Statements
Even good faith and well-intentioned practices can amount to discrimination if the adverse result of the treatment disproportionately affects members of protected groups in comparison with others in a similar situation. Even with the best intentions platform providers can commit direct or indirect discrimination
0 references
Indirect discrimination provides a more promising alternative route to raise claims against advertisers. Targeting source or “look alike” audiences, while not based on protected grounds, can still lead to differential results for protected groups.
0 references
In these cases, members that share these attributes could bring a claim provided that the other conditions (i.e. the existence of a comparison group, adverse and less favourable treatment, causality, and lack of justification) are met
0 references