Difference between revisions of "Project:Adtech"
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** Is deciding the {{Q|838}} enough to make an entity a {{AllQ|96}}? What about if you decide how they can be shared? | ** Is deciding the {{Q|838}} enough to make an entity a {{AllQ|96}}? What about if you decide how they can be shared? | ||
*** {{Q|546}} for instance facilitated the selling of an {{Q|496}} by {{Q|840}} of people more "likely to be constipated". This was determined (?) through the use of {{Q|539}}. | *** {{Q|546}} for instance facilitated the selling of an {{Q|496}} by {{Q|840}} of people more "likely to be constipated". This was determined (?) through the use of {{Q|539}}. | ||
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| + | === Bidding process === | ||
* What is the impact of an indirect SAR on a {{AllQ|504}}, can a SAR tell you for whom an {{AllQ|503}} fired? | * What is the impact of an indirect SAR on a {{AllQ|504}}, can a SAR tell you for whom an {{AllQ|503}} fired? | ||
** Is the legal situation different for a SAR on {{Q|70}}? | ** Is the legal situation different for a SAR on {{Q|70}}? | ||
* What is the impact of a(n indirect) SAR on a {{AllQ|498}}? Can you know whether {{AllQ|497}} was triggered? How much it cost? | * What is the impact of a(n indirect) SAR on a {{AllQ|498}}? Can you know whether {{AllQ|497}} was triggered? How much it cost? | ||
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=== Top-down, bottom-up, maximizing utility === | === Top-down, bottom-up, maximizing utility === | ||
Revision as of 13:56, 21 May 2019
Relevant items
- advertising technology (Q107)
- adtech company (Q110)
- adtech ecosystem buy side (Q517)
- adtech ecosystem sell side (Q518)
- adtech ecosystem (Q370)
- adtech company (Q110)
- data management platform (Q495)
- identity resolution service (Q559)
Interesting queries
- Lumascape
- What is the impact of a Q839 on a data management platform (Q495)(all)?
- Is this helpful for understanding cross-device tracking (Q519)? probabilistic fingerprinting (Q520)?
- More specifically a SAR on an identity resolution service (Q559)(all)? Is it different than for a data broker (Q522)(all)?
- What is the legal situation of Adobe Marketing co-op (Q399), successor to Demdex (Q398)?
- What traces are left by real-time bidding (Q523)? Which are accessible through Q839?
- Which adtech company (Q110)(all) or adtech product (Q834)(all) set the marketing segment (Q838)(all)?
- When are they shared?
- Is deciding the marketing segment (Q838) enough to make an entity a data controller (Q96)(all)? What about if you decide how they can be shared?
- Turn Inc (Q546) for instance facilitated the selling of an audience (Q496) by Weather Channel (Q840) of people more "likely to be constipated". This was determined (?) through the use of geolocation data (Q539).
Bidding process
- What is the impact of an indirect SAR on a tag manager (Q504)(all), can a SAR tell you for whom an advertising tag (Q503)(all) fired?
- Is the legal situation different for a SAR on Google Tag Manager (Q70)?
- What is the impact of a(n indirect) SAR on a ad exchange (Q498)(all)? Can you know whether ad impression (Q497)(all) was triggered? How much it cost?
Top-down, bottom-up, maximizing utility
The goal of SARs could be to maximize utility in understanding the ecosystem. Hence the goal of litigation should be around expanding the reach of SARs, in order to "flatten" the ecosystem. This has two advantages: better competition, more transparency.
- All boils down to: what is provided?
- Why do this? Because then we can transfer to researchers to understand better the ecosystem.