Difference between revisions of "supply-side platform (Q492)"
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(Added [en] description: companies who work on behalf of publishers to sell advertising space to demand side platforms) |
(Added [en] alias: SSP) |
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| (3 intermediate revisions by the same user not shown) | |||
| label / fr | label / fr | ||
| + | plateforme supply-side | ||
| aliases / en / 0 | aliases / en / 0 | ||
| + | SSP | ||
| description / en | description / en | ||
| - | + | technological platform for optimising the digital sale of advertising space in real time. | |
| description / fr | description / fr | ||
| + | plateforme technologique permettant d’optimiser la vente digitale d’espaces publicitaires basé sur une logique d’enchères en temps réel | ||