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− | * goals
| + | == Goals == |
− | ** trace personal data
| + | * trace personal data |
− | ** understand how it is used dynamically
| + | * understand how it is used dynamically |
− | ** understand what is stored statically
| + | * understand what is stored statically |
| | | |
− | * technique
| + | == Techniques == |
− | ** technical audit through use
| + | * technical audit through use |
− | *** limitation: we don't know what occurs behind the scenes
| + | ** limitation: we don't know what occurs behind the scenes |
− | ** legal through request (right of access)
| + | * legal through request (right of access) |
− | *** limitation: slow, cumbersome, uncertain
| + | ** limitation: slow, cumbersome, uncertain |
− | *** but: some places it is easier
| + | ** but: some places it is easier |
− | ** combination (right of access at places where audit says it will be interesting)
| + | * combination (right of access at places where audit says it will be interesting) |
− | *** limitation: still time-consuming
| + | ** limitation: still time-consuming |
| | | |
− | * actors
| + | == Actors == |
− | ** publisher
| + | We focus on adtech industry |
− | ** advertisers
| + | * publisher |
− | ** ad exchanges
| + | * advertisers |
− | ** data management platforms
| + | * ad exchanges |
− | ** identity resolution services
| + | * data management platforms |
| + | * identity resolution services |
| | | |
− | * right of access
| + | == Right of access == |
− | **
| + | |
| + | == Technical standards == |