(Q93)

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Revision as of 08:50, 17 January 2022 by CharlesFoucaultDumas (talk | contribs) (‎Created claim: Property:P33: https://sellers.guide/)
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Statements

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"A Direct seller is an exchange/network/SSP that works directly with the publisher"
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"Many Direct vendors sell a publisher's inventory not directly to a DSP, but to another exchange. Ads.txt files use 'Reseller' rows to indicate to buyers this is allowed. For instance, Ads4You may be a Direct partner but integrates with AppNexus to sell the traffic, in which case Ads4You would ask the pub to add a Reseller row that lists their ID tied to AppNexus (the "Reseller"). "
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Identifiers