Difference between revisions of "ads.txt protocol (Q93)"

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(‎Created claim: reference URL (P33): https://iabtechlab.com/wp-content/uploads/2021/03/ads.txt-1.0.3.pdf)
(‎Created claim: reference URL (P33): http://www.corrupt.marketing/)
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Property / reference URL: http://www.corrupt.marketing/ / rank
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Revision as of 11:05, 21 July 2021

IAB protocol for recording authorized sellers
Language Label Description Also known as
English
ads.txt protocol
IAB protocol for recording authorized sellers

    Statements

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    "A Direct seller is an exchange/network/SSP that works directly with the publisher"
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    "Many Direct vendors sell a publisher's inventory not directly to a DSP, but to another exchange. Ads.txt files use 'Reseller' rows to indicate to buyers this is allowed. For instance, Ads4You may be a Direct partner but integrates with AppNexus to sell the traffic, in which case Ads4You would ask the pub to add a Reseller row that lists their ID tied to AppNexus (the "Reseller"). "
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    Identifiers