Investigating Ad Transparency Mechanisms in Social Media: A Case Study of Facebook's Explanations (Q1802)
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Investigating Ad Transparency Mechanisms in Social Media: A Case Study of Facebook's Explanations
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Facebook recently introduced two transparency mechanisms: a "Why am I seeing this?" button that provides users with an explanation of why they were shown a particular ad (ad explanations), and an Ad Preferences Page that provides users with a list of attributes Facebook has inferred about them and how (data explanations).
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Our results show that ad explanations are often incomplete and sometimes misleading while data explanations are often incomplete and vague.
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