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A concrete example can illustrate the last two points: the system might want to store in the user's personal data store that the "_ga" cookie on the website "example.com" had a given value. Alongside, the system should also store, that the email address of the user is "joe@schmo.com". Both are attributes of the individual user, so they should be stored in the same way. The best way to achieve this is to have one item for "email address", and one for "_ga cookie on example.com". We call this principle "internet architecture as semantic data": what is at the level of ecosystem architecture is what is not personal data, and should follow semantic principles. In this way individual level data can be clearly identified and manipulated, in a privacy preserving way.
 
A concrete example can illustrate the last two points: the system might want to store in the user's personal data store that the "_ga" cookie on the website "example.com" had a given value. Alongside, the system should also store, that the email address of the user is "joe@schmo.com". Both are attributes of the individual user, so they should be stored in the same way. The best way to achieve this is to have one item for "email address", and one for "_ga cookie on example.com". We call this principle "internet architecture as semantic data": what is at the level of ecosystem architecture is what is not personal data, and should follow semantic principles. In this way individual level data can be clearly identified and manipulated, in a privacy preserving way.
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In general, the code base, distributed over many different languages and modes of operation, should be seen as a toolkit enabling others to craft their own experiments.
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